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The Morning Glory Project

Be brave. Be Kind. Fight fires. That’s the motto of firefighters like Hersch Wilson who spend their lives walking toward, rather than away from danger and suffering.

Hersch and his wife Laurie, both started their lives as dancers with zero aspirations toward firefighting. Laurie’s chance encounter with an injured patron at her workplace led her to take CPR training. This became the catalyst that would lead both her and Hersch in 1986 to serve as volunteer firefighters with the Hondo Fire Department in Santa Fe, New Mexico. 

In his new memoir, Firefighter Zen, Hersch shares the Zen-like techniques that allow people like him to stay grounded while navigating danger, comforting others, and coping with their personal responses to whatever unexpected, unwelcomed crises they’re called upon to face. His belief is that it is how we cope with those inevitable events—more than the events themselves—that defines the quality of our lives. He teaches these principles to organizational leaders, and now shares them in this invaluable guide to meeting every day with our best calm, creative, and optimistic selves.

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